Your website is your storefront
Posted on March 22nd, 2010 by tim bursch. Filed under business, marketing, presence, social media.
When you want to find something, you Google it right? You don’t pick up the Yellow Pages.
So, if the first impression for your business is your website, how does it look?
Here are some questions to get you thinking:
- Is your store hard to find? How does your site rank in search?
- What is the first impression? Simple or cluttered?
- What draws people in? Do you have good content that calls people to action or helps them look around?
- If someone stops, what are they looking at? Is it easy to navigate? Can they contact you easily?
- What about after they leave? Will they remember your site? Why?
If you want your store (site) to stand out, it might take some work. It does not have to cost a fortune, but it should be intentional.
Need help thinking through your online presence? Contact me.
Photo by: Vintage Collective
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jlbraaten
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timbursch
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