Will Listening Really Help Sell More?

Posted on July 28th, 2009 by tim bursch. Filed under business, listen.

I have read a lot recently about using listening to help companies with marketing. The practice is: pay attention to what customers are saying, and then join the conversation.

So, does that really translate to selling more?

That depends. If all you do is track keywords and monitor your brand, you have a lot of data but possibly nothing more.

What if you really listened? Like sitting across from a customer, but online, and asked them for honest feedback. Do you really want to know?

Probably not if your product is mediocre. Or if you don’t really care about customer service. The fact is, we all like to be heard. If my concern is heard by a company and I am engaged in a conversation . . . I’m guessing that would lead to a transaction (sale).

Are you and your company listening? What tools are you setting up for feedback? How will you use this information?

Are you Listening

Listening Takes Focus

Image Credit: striatic