True Fans
Posted on April 29th, 2010 by tim bursch. Filed under business, marketing.
Have you heard what Cold Play does for their front row seats? They find people from the nose-bleeds and upgrade them to amazing seats. Whoa. That’s crazy generous. And smart.
I like Cold Play, but if that happened to me I would be an instant evangelist. Especially if the concert rocked.
Imagine the level of energy in those first few rows. Those upgraded fans will be telling the story for life. And they are because that’s how I heard about it.
What can you do to surprise your true fans?
Photo by: Anirudh Koul
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