Tim Bursch

Tools are cool. Email marketing and tracking. Listening on forums and networks. Connecting on Twitter. I hear about a new tool almost every single day. Sometimes I go and try them out. Other times, bookmark for later. If you are in business today and trying to connect better with customers, there are plenty of options. The amount of tools can be overwhelming.

I don’t know about you, but I can get caught up sometimes in the shiny new widget and forget about the most important resource: people.

What is behind all of these networks, emails, and blogs? Humans.

After tools and factories fade away, there will still be people.

What are you doing to remember people?

Image credit: batega

Tags: people.