Relevance starts with your data
Posted on July 23rd, 2010 by tim bursch. Filed under business, marketing, relevance.
How do you know if your message is relevant?
We all get emails from marketers right. Some are spot on and some just don’t make sense.
Like these three, yes three emails I received from AT&T this week:
Not bad messages. Problem is, I live in Minnesota, not Michigan or Indiana. So, these store announcements are totally irrelevant.
If you want to create relevant marketing, especially in email, make sure you start with good data.
What would you add?
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jlbraaten
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