Tim Bursch

Does it matter if you have an online brand?
Good question. Why would I need to care? Just send out your resume, do some networking, and get a job.
Probably not that easy in my experience.
With less jobs available, you need to stand out.

What is an online brand?
Your online brand is your presence in digital space -  Linkedin, Google results, web page, blog, Twitter, Facebook, etc. You have a brand whether you like it or not. Recruiters and managers will Google you.

Remember in the Matrix when Morpheous was explaining to Neo that the Matrix was, “…your residual self image. It is the mental projection of your digital self.” Whoa.

The reality is that a paper resume is no longer the whole, it is just a piece. You need a solid resume. And you also need to have a brand. For more on online personal brands watch Gary Vaynerhuk.
If you are looking for a job and want to build an online presence, check back tomorrow for more ideas . . .

Image credit: Pixelsior