How To NOT Build Your Personal Brand

Posted on July 17th, 2009 by tim bursch. Filed under connections, personal development.


My father-in-law has a favorite saying, “You can’t build up by tearing down.”

So why do so many people go for the subtle (or not so subtle) rips on people in social networks? Is it easier because we are not face-to-face?

I have seen status updates, tweets, etc that are downright mean. It’s just stupid. If you want to build a good brand (personal or business), you need to stay clear of the slime.

What’s your tip on how NOT to build your brand?

Image credit: Wolfgang Staudt



  • H8TOW8
    How NOT to build your brand ----> Being resistent to change.

    Insanity: doing the same thing over and over again and expecting different results.
    Albert Einstein
  • If done correctly snarky comments and a controversial online presence might be the direction that a person want's to take their brand. There is definitely a difference between being mean -- as you mentioned above -- and controversial.

    I totally agree with you, no one wants to see something mean nor follow or associate with a person that is mean like that.

    -Theron
  • Theron, Thanks for bringing that up. A good brand will always have loyal fans and some haters. Why? I think because they take a stand. They don't try to please everyone. Think Apple.
  • danbenner
    I think not ever responding to people is just as bad. Or following a bizzillion people but never status updating is also sort of pointless.

    You can't have meaningful dialogue every day, but clicking to follow everyone is sorta worthless.

    Dan
  • Follow-up and follow through become more important as we are connected to more people online. It's easy to let things fall through the cracks. I think it takes being really honest on the front end with people.
  • danbenner
    Makes sense. Just like real life, follow up is the most often overlooked... In my sales days, our group would groan when our director asked for follow up reports. Essential part of making connections though.
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