How many pitches really work?

Posted on March 29th, 2010 by tim bursch. Filed under marketing, sales.

Do you ever get a sales pitch by email? I received one recently that totally missed the target. It was confusing, had too much information, and did not compel me to any action. I wonder how many pitches get deleted or ignored daily?

How do you get people’s attention in an email?

Be clear. Start with clarity in the subject line. Let the reader know what you are asking.
Be concise. Don’t waste people’s time. Get to the point quickly.
Call to action. What do want from me? Ask. I have a yes and a no.

What else would you add? What works for you?

Image by: madmolecule