Tim Bursch

So we all get A LOT of e-mails. I get a bunch of newsletters, mostly marketing and social media related. I also get a handful about food and coffee. Two other passions.

I just received one from a restaurant that I haven’t visited for awhile. It was a good reminder. They don’t spam. So, I can handle the regular drip.

That being said, we both know that our inbox is filled with crap too. The bad ones we delete when we have time.

Here are a few ideas for avoiding the delete:

• Watch your frequency. Don’t overdo it. Remind me and give me value, but don’t stuff my inbox

• Make it valuable. Share something that inspires. Give a decent coupon. Help me solve a problem.

• Avoid the clutter. If it’s not a simple message, I’m not going to give it any time.

What keeps you from deleting those newsletters?

Photo by: tico24

Tags: email