Tim Bursch

I received an email from a great coffee shop for a free coffee. One day only. Free stuff is awesome, and I love coffee.

Relevant and compelling offer.

Hold on a second though, I got the email mid-morning. I already had one coffee for the day. Bummer.

It was more annoying than compelling. It didn’t make me want to go back out and get another coffee.

When you spend the time and money on creating good emails, please don’t forget about the timing and the relevance. Think about your customer experience.

How do you time your messages?

Image credit: Michael Filion

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How do you know if your message is relevant?

We all get emails from marketers right. Some are spot on and some just don’t make sense.

Like these three, yes three emails I received from AT&T this week:

Not bad messages. Problem is, I live in Minnesota, not Michigan or Indiana. So, these store announcements are totally irrelevant.

If you want to create relevant marketing, especially in email, make sure you start with good data.

What would you add?

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