Tim Bursch

When a business says they are giving x% to charity do you want to buy more? Or are you turned off?
It seems like some organizations have an authentic value and mission, while others are promoting themselves through cause related marketing.
How do you tell the difference?

Charity just for PR- A company that does a giving campaign, but treats its customers like crap. Does the charity bit redeem the lack of quality in service and products?

Authentic Social Mission- A company that lives it’s mission both in and out. It could be a Landscaping firm committed to excellence in their service and design. And they also plant a new tree for every job done.

Be Heard.