Boring or Remarkable

Posted on April 17th, 2009 by tim bursch. Filed under business, ideas.

I have read most of Seth Godin’s books. One theme I enjoy is “remarkability.” If you have a boring product (car parts, bread, paper) can you make it remarkable? I think so. Make the service so kick-butt that the customer thinks they got a Mercedes not a Mazda. Make the package design (physical or virtual) so cool that the customer tells 11 friends.

See, I don’t think it matters if I think something is boring. It’s up to the customer. Is my email engaging and compelling or dry and spammy?

So, how do you know if you’re average or awesome? Just ask. Ask your client what they think of your service. Are you getting referrals? Are people talking about you and your product? Are you remarkable?

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Image credit: dan taylor