Are you leaving an average impression?

Posted on March 2nd, 2010 by tim bursch. Filed under marketing, sales.

I love coffee. I gotta have my daily coffee. The darker and stronger, the better.

I went through a drive through recently to order a coffee. I made my order, paid, got my coffee, and drove away. I thought that it was a pretty average experience. I did not feel more or less excited about this brand. It was just okay. I think the employee smiled?

Now, I’m not saying I need lots of chit-chat or excitement in the morning, but maybe some passion or interest in me the paying customer.

Consider how many impressions we have from various brands and marketers trying to get our attention. Lots. How many leave you with a positive and memorable impression. I’d say a few.

I bet I could ask my kids. We just spent 2 weeks more than normal watching t.v. with the Olympics. Even though we mute most commercials they have big opinion about the parts that are worth remembering or not.

Tell a good story. Get passionate about your customers. Leave a great impression.

Photo by: Kevin Krejci

Michael

I think your experience speaks to an important shift and that's these 'connections' we're coming to expect by way of our devotion to brands. Interestingly the brand holds some aspect of charm since you return. My assumption is they provide coffee that's met your needs. (trust) However, what they're lacking and clearly you would appreciate, is a healthier experience or an engaging conversation such as "Good morning Tim, how are you today?" (lust) Great post Tim.