Archive for March, 2009

* CONNECTIONS

Posted on March 27th, 2009 by tim bursch. Filed under connections.


This week it’s the recession with a twist of hope.

Working in tech or thinking about it?

Here are 10 ways to make money online via Web Worker Daily.

Have customers?

Throw a recession party and other ideas from Andy Sernovitz.

What good can come out of these trying times?

Some great discussion by Chris Guillebeau.

Be Heard. Share your connections.

Image credit: rightee

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* Need your help

Posted on March 21st, 2009 by tim bursch. Filed under social action.


I’m looking for companies that have a social mission. Know of any?

Be Heard. Add your ideas.

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* Student Spotlight: Adam Evers

Posted on March 20th, 2009 by tim bursch. Filed under spotlight.


Today I chatted with local college student and entrepreneur, Adam Evers:

[Tim] Adam, tell me about your current ventures.

[Adam] Currently I am working on about four different ventures. Three of them are blogs while one will hopefully become a monthly paid premium service.

Startupstudent.com — This site is designed to help out college and university students who are interested in starting there own business. I am currently enrolled in a University which has an Entrepreneurial program but the program absolutely destroys your entrepreneurial spirit. This venture, just like any other venture, was born out of a need. There isn’t really any GOOD resources/blogs out there on entrepreneurship which will really help you to start your business. That is the goal of this venture. To help students start businesses.

Dreamweavercasts.com — I know … another blog about Dreamweaver … is it needed?  Well yes. This site has HD quality videos and goes through the basics. Our focus is for those people who are completely new to Dreamweaver. They have no idea what they are doing and need help. This is for them.

Besttimetotweet.com — One day I was tweeting away on my startupstudent account and I thought to myself hmmm. What is the best time for me to tweet? What is the best day and time for me to hit my group of followers? I automatically have my blog post a tweet when a new blog gets posted and that gives me a ton of traffic. Now if I could only focus that in when the majority of my followers are on then I have hit the maximum efficiency of my blog and my twitter account.

collegetechblog.com — I love technology. I would call myself a technical activist. I think that technology should make your life easier and can make your life easier. There is a piece of technology or something online which can solve all of today’s problems which college students face. Collegetechblog was born. I share nudges of resources and tools which I find online that I know will be a massive help to college students.

[Tim] What is your idea of a career?

[Adam] HA! A career is something which I am forced into by the man! Ok. Not really … but seriously. When you say the word career all I can think of is a cubical and a receding hair line. Neither of which I desire for my life.

[Tim] Creative income is thinking outside of the normal 9-5 job. What are you doing for creative income?

[Adam] I have four blogs that I am building to hopefully start being able to advertise on or maybe sell … who knows. I am also working on a SAAS model with besttimetotweet.com. I would love to be able to provide people with the best time to tweet via an email summary every week or something and give them more data about twitter and there followers. We would offer a premium service which allows people to get those statics weekly, daily or even monthly. If the premium service does not work out then I would just stick up ads.

[Tim] How are you connecting business and social change?

[Adam] I connect social change with business by incorporating it into my business model. Once advertising money starts to flow the plan is to give a portion of that back into the community. Currently the plan is to invest it into a fund for kiva.org which allows your money to be used exponentially. If you don’t know about kiva.org, check them out. They are legit!

Be Heard. Tell us what you think.

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* Spotlight: Zack Steven

Posted on March 17th, 2009 by tim bursch. Filed under spotlight.


Recently I interviewed Zack Steven of buythechange.com - Great insight on integrating social mission and business.

[Tim] Zack, tell me about buythechange.com.

[Zack] buythechange is a new service that makes it easy for people to buy and sell locally with their friends, neighbors and independent businesses. Members can place unlimited ads and events for a year and 1/3 of all membership fees go back to local non-profits, as chosen by each member. buythechange is different because it’s a trusted network of real people, and members receive emails when their friends and neighbors post ads or events which helps build community.

[Tim] Why a social business?

[Zack] When my partners and I (friends since childhood) set out to launch a business together we wanted to create something that not only made money but also made a difference. We wanted to help restore a greater sense of community in our own lives, for our kids and in society at large. We believe that business can be a force for good, and that harnessing the power of capitalism is the greatest opportunity to create social change. We’ve actually coined the term “Fair-Profit” to describe a business model that sustains itself through profits, but not at the undue expense of the resources (human, environmental or otherwise) that are consumed in the process. Profit isn’t bad. It’s a measure of value created and it’s what sustains our economy – government and non-profits are ultimately funded by business profits, in the form of taxes and charitable contributions.


[Tim] How did you get interested in integrating business and social change?

[Zack] The change that we were most interested in was strengthening communities by helping people feel more connected to each other. We think that many aspects of social media and technology have actually resulted in people feeling more isolated from real offline connections, like their neighbors. We’re all better off with a higher level of generalized trust (vs. fear) and buythechange uses social technology to help people connect to the people, places and causes they care about where they live.

Social capital is built when people have informal and spontaneous contact with people they recognize, and buythechange makes that more likely to happen, through commerce. Everyday purchasing decisions have the potential to change the world, if they are informed and conscientious. It’s not just about Green, Organic or Fair Trade, it’s more about local. Buying and selling in a way that builds a relationship or makes a connection. We built buythechange to make it easy for people to buy and sell with friends and neighbors, to attend events where they may see someone they know and to spend their money with local, independent and home-based businesses. Our vision is to power a grassroots movement that harnesses individual social responsibility and capitalism to enrich communities.

[Tim] What is your idea of a career?

[Zack] For me it’s about learning and earning and it’s built on knowledge of self. I’m interested in continually increasing my capacity to create value and putting myself in situations where I can benefit from the value I create. I look for opportunities to grow and contribute and it’s really important to be surrounded by talented people, working on things I’m passionate about. I trust that good things will come from being intentional, working hard and taking risks.

[Tim] Creative income is thinking outside of the normal 9-5 job. What are you doing for creative income?

[Zack] I’m heavily focused on buythechange, but in the past I have done business and financial consulting and earned income from a product I patented. It comes down to identifying a need, and providing a solution people are willing to pay for. My wife is an art teacher who also offers affordable design and color consultation services through www.nudgestudio.com.

[Tim] How can people use buythechange.com in this economy?

[Zack] People can use buythechange to meet their needs, meet their neighbors, and make a difference. It’s a safe and affordable way to sell your goods and services to people you know or have reason to trust, and it’s a great way to find used goods without driving across town. Our site design and automatic delivery of content gives members and their ads high visibility on our network and through organic search results on Google, Yahoo and MSN. People can join free and begin receiving updates on ads and events from their neighborhood, and paid members can feel good about giving back 1/3 of their membership fee to a cause they care about.

[Tim] Lastly, what do you want people to know about you?

[Zack] I’m an inventor and entrepreneur who graduated from Grinnell College with an Art degree. Over the course of my career I’ve come to see business as art. As Andy Warhol said “making money is art and working is art and good business is the best art.” I enjoy the challenge of creating offerings that are simultaneously beautiful, useful and profitable.

Follow Zack on Twitter. Be heard. Tell us what you think.

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* Help End Hunger

Posted on March 11th, 2009 by tim bursch. Filed under social action.


I heard about this great campaign on Twitter. All you need to do is make a pledge (give, volunteer, share) and Tyson will give 35 pounds of food to help end hunger. Looks like MN needs some help. Simple. Do it.

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* Thinking about starting a blog?

Posted on March 10th, 2009 by tim bursch. Filed under tech.


If you are wondering about how to start a blog, I suggest heading over Rajesh Setty’s lens on Squidoo.

He has a comprehensive list for starting your own blog.

What tools are you using? Any suggestions?

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